One of Xiaogang Feng's earliest films. Feng has been a crucial element in the rebranding of Chinese cinema. He was one of the first directors to move away from the countryside, introducing more uplifting urban stories and more contemporary characters. The Dream Factory is a good example of this evolution.
Four friends start a little company, where they help people act out their dreams. The four do a little intake of their client's wishes, after which they start writing scenarios and perform them together with the client. It's a job that won't make them rich, but as their company grows they learn a lot about the people they help out.
You Ge is no doubt the star of the film, but it's nice to see Feng himself in a supporting role. The performances are solid, the assignments are fun and the pacing is solid. It does get a little repetitive after a while and Feng's direction isn't that remarkable, but it's a decent film that serves as an important milestone for Chinese cinema.