Koji Shiraishi is one of those faithful horror directors. Even though the international interest in Japanese horror has waned over the past decade, Shiraishi's love for the genre clearly hasn't. It's nice to see though that Shiraishi isn't married to a single style of horror, Hell Girl shows a different side of Japanese horror cinema.
The film isn't your typical less is more, black-haired ghost horror, instead it's a more fantastical kind of horror that offers a mix of modern and traditional Japanese horror elements. The story about an ongoing curse feels contemporary, but the characters and moody kills hark back to the classier horror of the past.
The film looks pretty nice (safe some poor CG moments), performances are solid and the mix of fantasy and horror offers a nice change of pace. I wasn't a big fan of the setting (the Japanese pop scene isn't all that interesting), but it hardly affected the film. One of Shiraishi's better films.