He's Just Not That Into You

Another ensemble romcom. It's not hard to see why these films were so popular. Just sign a couple or recognizable faces, throw in several plot lines, and you got something for everyone. At least, something that could appeal to as broad an audience as possible. Clearly that audience didn't include me.

The film offers several takes on romance. One girl tries to find a guy who sticks around for more than one date, another woman wants to get married. One marriage is about to burst, a girl tries to get her singing career going and finally there's a woman who is getting all in on digital dating.

The film could've just been a simple, pleasant romcom. Just stick with the Goodwin/Long story and make the best of it. Kwapis wants more though and by combining the different stories he seems to be wanting to say something about love and romance. Nothing feels genuine though, all characters are irritating, and the comedy is never as funny as it hopes to be. Just bad.