Why Me, Sweetie?!

One of Jingle Ma's ill-advised romcoms. I'm not quite sure what exactly Ma was going for here, but the result is one big mess. The romance is overly cheesy, the comedy is almost slapstick-like, nothing really goes together and for some reason there is some awful singing that keeps making comebacks throughout the film.

Ding Ding is an Asian-American who moves back to Beijing to complete her studies. There she bumps into Dong. The two are clearly made for each other, but when Dong wakes up the next morning he doesn't remember Ding Ding. Dong suffers from memory loss, which greatly complicates their relationship.

Koo is a pretty solid actor, but he's just terrible here. Ma's direction is all over the place, the comedy is more miss than hit, the romance doesn't really work, and the film has some serious pacing issues, even when the runtime is relatively short. Not Jingle Ma's finest work, which makes it pretty difficult to recommend.